It encourages visitors to feel, to experience with all their senses the hospitality, as offered by the locals and the tourism professionals, expressed through the passion and love for their work, but also through their deeply rooted moral obligation to offer the "best" and, most importantly, the "authentic". With more than 1,000 kilometers of coastline, rich history, aromas and flavors that fascinate, Crete, the birthplace of Europe's oldest civilization, welcomes its visitors with optimism and continues to offer, especially in this unprecedented time, authentic relations with the visitors, based on mutual responsibility.